I've done more research on this and opinions from various forum members. Yes it is true that this one works for a time and since it is biogdegradable, you will have to re-apply.
But due to mankind's innate greediness, we believe that this product like many others that I have come across will be a failure for mankind. Failure because it doesn't help the common good, only the very few people manufacturing and marketing these products.
The cost of starch is a few cents a pound, and yet these are sold at a whopping 100 times that! It is made from starch and should not be priced dramatically more. Maybe twice to five times, but no more. A 100 times? These were priced based on the perceived savings so that whatever you will save, which is primarily the application of water, will be just diverted to the inventor and producer of Zeba.
Most of the people's comment I've read has concluded that Zeba is more like rip-off rather than a true innovation for mankind. There are several innovations that has truly helped mankind with a little enrichment for inventors but not like these, so many people will shy away from buying such kinds of products whom we know the cost of production is not that much. Zeba is now one such example of greediness. There used to be a product called Starlite which can withstand extreme temperature and radiation, which is perfect for coating planes, rockets, jackets so that it is completely fire and radiation proof, NASA even tested that, but because of greed, it has disappeared completely.
Examples of good products that are priced right for mankind are the life-saving straw water purifier which won awards, and are sold at $1 each, also the water filtration system in a bucket which were sold to people in India and were manufactured at low cost and sold for just about $5 each. The coconets that can help save erosion, these are the true innovations which helps improve the lives of majority of mankind because these were not priced to divert the savings from the farmer unto the pockets of very few people.
I just hope that other people will come out with a similar but independent product to compete with this one. Or perhaps the inventor will stop the exclusitivity deal with only one company and let others produce it so that there is competition. If he will not do this, then indeed this product will be a complete failure because of the pricing. When the pricing improves, then perhaps there is hope.
Out of curiosity, I still bought one, to try it out. I bought mine on sale for just $6 for the 24 packs of singles, which is good for only 24 pots of 1 gallon size containers. This is roughly equivalent to $30 for the 100 pots, even pricier.
I think that the best soil amendment far better than Zeba is the treated charcoal which has similar properties to terra preta or Amazonian Dark Soil.
One of the best advantages of charcoal as amendment is that it is for the long term. It locks the carbon into the soil to be kept there forever and could help combat global warming. It improves soil physical properties, nutrient cycling, improves mychorhizal and microbial communities and improves moisture retention. The moisture retention is not as good as Zeba, but the effects are permanent and will never degrade. When plants trap carbon dioxide in the form of lignin which in turn can be processed into charcoal and ultimately into terra preta, there is the net entrapment of carbon dioxide permanently. When Zeba degrades, it releases the carbon in the starch back into the atmosphere, and you will forever be buying it to the profit of the manufacturers.
Sorry for the rant, but sometimes it really makes me sad to have very exciting discoveries that could help mankind, only to fail because of the greed of a very few people. The Zeba would be most practical in rainfed agriculture, but because of the horrific pricing, it is out of reach of the third world countries, and instead of those people having more improved lives, they would remain poor even when we have technologies or discoveries like these.
To learn more about terra preta, here's the earlier discussions:
link