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Have you seen the new OJ commercials?

 
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JoeReal
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Joined: 16 Nov 2005
Posts: 4726
Location: Davis, California

Posted: Tue 06 Nov, 2007 7:10 am

Nope, not the one that got caught in Las Vegas.... But the one that comes from citrus trees.

New OJ Commercials Feature the Product
By Kevin Bouffard
The Ledger

LAKELAND -- New TV commercials for OJ from the Florida Department of Citrus favor simplicity itself, opening with a stream of bright orange juice cascading in a glass — a shot used previously at the end of the commercial — followed by the simple image of someone drinking OJ and a narrative extolling its healthy properties.

The new TV ads tested far above other alternatives proposed by the Richards Group, the department's Dallas-based advertising agency, including humorous takes on the 2008 presidential campaign and a slow-motion battle over an OJ glass mimicking instant replays in sports.

"The pour is very powerful. It's very visually motivating. It reinforces the simplicity of orange juice," said Lance Miceli, a Richards Group executive told the Florida Citrus Commission at its meeting Wednesday.

Read more in Tuesday's Ledger.
http://www.theledger.com/article/20071105/BREAKING/71105011
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