http://www.azcentral.com/arizonarepublic/food/articles/1031pom1031.html

Americans rediscover pomegranate

Karen Fernau
The Arizona Republic
Oct. 31, 2007 12:00 AM
Pomegranates have spent too many autumns as the "other" red fruit.

Year after year, apples reigned while pomegranates played second fiddle. Until now, that is.

Health claims and a resurgence in Mediterranean cooking have transformed pomegranates into fall's celebrity fruit. This seedy fruit touted as a miracle drug for aging, cancer, heart disease, arthritis and Alzheimer's finally is getting the attention it deserves.
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Americans, after years of using pomegranates as centerpieces, are embracing the fruit historically revered as a symbol of fertility, health and rebirth for its powerful flavor. In the world of fruits and veggies, pomegranates are front-and-center. Oprah Winfrey has shared her love for pomegranate martinis. The fruit is a seasonal ice-cream flavor and a chic paint for walls.

This fruit also knows its way around the kitchen.

"A pomegranate can handle a lot, from rich meats to creamy desserts. You can use it as a garnish or blend it into a sauce. It's good with both savory and sweet. There's not much this fruit can't do," said chef Matt McLinn, owner of Méthode Bistro in Scottsdale. "It deserves all the attention it's getting."

Today's renewed interest in pomegranates can be traced to health studies in 2002 promoting the fruit as rich in antioxidants, a class of compounds that are thought to help prevent cancer and strokes. The studies hit a hot button among health-conscious Americans, especially baby boomers, and boosted the awareness of the fruit.

At the same time, Pom Wonderful, a Los Angeles company that helped fund the studies, introduced stylishly bottled pomegranate juice in supermarkets. But the pomegranate's appeal is more than just about health. The fruit that ancient Egyptians tucked into tombs to ensure safe passage to the next world and Chinese gave as wedding gifts to promote a fruitful union also adds a crunch and tart sweetness to whatever dish it graces.

Select whole pomegranates that are firm, heavy and without bruising or soft spots. They can be stored in the refrigerator for up to three months. Grocers now often sell bags of fresh seeds in their produce departments.